Stoneline
Services & Pricing
A website that pays for itself with one or two new jobs
Your average job is worth thousands. Your website costs a fraction of that — and it works 24/7, 365 days a year generating leads while you focus on the work.
The math is simple
$2,500–$10K
One-time website investment
$3K–$50K+
Revenue from a single job your site brings in
Whether it's an HVAC install, a roof replacement, or a kitchen remodel — one new job from your website and it's already paid for itself. Every job after that is pure return on your investment.
How it works
From first call to live site in 2-4 weeks
No surprises, no scope creep. Here's exactly what the process looks like.
Discovery Call
We learn about your business, your goals, who your customers are, and what's working (or not) with your current online presence. This call is free and no-pressure.
Strategy & Design
We research your competitors, plan your site structure for maximum SEO impact, and design mockups for your approval before writing a line of code.
Build & Refine
We build your site with real content, optimize for speed and mobile, and go through revision rounds until you're thrilled with it.
Launch & Track
We launch your site, set up analytics and conversion tracking, submit to Google, and send you your first performance report within 30 days.
Packages
Choose the right fit for your business
Every package includes a discovery call, custom design, and mobile-first development. No templates.
Starter
$2,500
New businesses or those replacing a DIY site
Perfect for getting a professional presence online fast.
- Custom 3-5 page website
- Mobile-responsive design
- Contact form with email notifications
- Google Business Profile optimization
- Basic on-page SEO
- 1 round of revisions
- 2-week turnaround
Growth
$6,500
Established businesses ready to grow online
For businesses ready to turn their website into a lead generation machine.
- Everything in Starter
- Up to 8 pages
- Lead capture forms + CRM integration
- Google Analytics + conversion tracking
- Before/after project gallery
- Service area pages for local SEO
- 2 rounds of revisions
- 3-week turnaround
Premium
$10,000+
Businesses doing $1M+ that want to dominate online
A complete digital foundation for established businesses scaling up.
- Everything in Growth
- Online booking / scheduling system
- Review collection & display automation
- Blog / content section for SEO
- Core Web Vitals speed optimization
- Competitor analysis report
- 3 rounds of revisions
- 3-4 week turnaround
Add-on
Monthly Retainer
Your website isn't a “set it and forget it” asset. It needs security updates, fresh content, and ongoing optimization to keep performing. The retainer handles all of that — so you don't have to think about it.
- Hosting & maintenance
- Monthly analytics report
- Content updates (up to 4/mo)
- Uptime monitoring & security patches
- Priority email support
Straight answers
Questions you're probably thinking right now
Why can't I just use Wix or Squarespace?
You can — and for some businesses, that's fine. But template builders have slower load times, limited SEO control, and look like every other site on the internet. When a homeowner is choosing between you and a competitor, a custom site that loads fast and looks professional wins. Our sites routinely score 90+ on Google PageSpeed. Most Wix sites score 40-60.
I got a quote from another agency for $15,000+. Why are you cheaper?
We use modern development tools that let us work faster without sacrificing quality. Traditional agencies have layers of project managers, account executives, and overhead. We're lean and pass those savings to you. You're getting senior-level engineering and design — just without the agency bloat.
How do I know this will actually bring in more jobs?
We set up conversion tracking from day one. You'll see exactly how many people visit your site, how many submit a form or call you, and which pages drive the most leads. If your site isn't performing, we'll know — and we'll fix it.
I already have a website. Do I really need a new one?
Maybe not. That's why we offer a free video audit. We'll review your current site and tell you honestly whether it needs a rebuild or just a tune-up. If your current site is genuinely working, we'll tell you.
What if I don't have content or photos ready?
We'll guide you through exactly what's needed. We write the copy based on our discovery call, and we can use professional stock photography until you have your own project photos. Most clients are surprised how little they need to provide.
Do I own the website when it's done?
Yes, 100%. You own the code, the design, the content, and the domain. There are no lock-in contracts, no proprietary platforms. If you want to take your site and leave, you can. We earn your business every month.
FAQ
Logistics
The practical stuff.
How long does a project take?
Most projects are delivered in 2-3 weeks from kickoff. Premium projects with custom integrations may take 3-4 weeks. We'll give you an exact timeline before we start.
Do I need the monthly retainer?
It's optional but recommended. Websites need maintenance, security updates, and fresh content to stay effective. The retainer ensures your site keeps performing — and you get priority support when you need changes.
What platform do you build on?
We build custom sites using modern web technologies — no WordPress templates or page builders. This means faster load times, better security, and a site that stands out from your competitors.
What if I'm not happy with the design?
Every package includes revision rounds. We work closely with you throughout the process, so by the time we launch, the site reflects your business perfectly.
Not sure which package? Let's figure it out together.
Book a free discovery call. We'll review your current site, discuss your goals, and recommend the right package — no pressure.